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Pumpkin Spice Economics: How Starbucks PSL Boosts Business in 2025

Pumpkin Spice Economics: How Starbucks PSL Boosts Business in 2025

Pumpkin spice isn’t just a flavor it’s a billion-dollar strategy.

finance investing

By John MarcAugust 22, 2025

The Business Behind Starbucks Pumpkin Spice 2025

The Starbucks Pumpkin Spice Latte (PSL) isn’t just coffee it’s a seasonal goldmine. Since its debut in 2003, PSL has generated over $2 billion in sales. But what about 2025?

When is Starbucks Pumpkin Spice Latte Coming Back in 2025?

The Starbucks Pumpkin Spice launch date 2025 is expected for late August. This timing is strategic it captures consumers before fall officially begins, sparking early spending.

Starbucks Fall Drinks Menu 2025 : A Revenue Driver

The Starbucks fall menu 2025 will feature PSL and other pumpkin themed drinks, which boost sales by up to 20% during the fall quarter. Investors often look at these seasonal surges as a sign of brand strength.

Is Starbucks Pumpkin Spice Latte Available in 2025?

Yes, PSL is available in 2025, and it’s more than a fan favorite. It’s a key player in Starbucks’ quarterly earnings growth, especially in Q3 and Q4.

What New Pumpkin Drinks Mean for Starbucks Stock

New additions like a Pumpkin Cream Cold Brew or a Pumpkin Spice Frappuccino are not just about taste they’re about expanding product lines and increasing average ticket size per customer.

The Pumpkin Spice Effect on Starbucks’ 2025 Outlook

Pumpkin spice may seem seasonal, but in reality, it’s a powerful financial tool. For investors, watching the PSL’s performance in 2025 could give insights into Starbucks’ long term growth strategy.

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